HOW TO WRITE A COMPELLING STORYLINE: 5 KEY ELEMENTS YOU CAN’T IGNORE

Have you ever read a book or watched a movie and thought, Why does this story grab me so much? Or, why does this plot feel so flat? We have all been there. You start reading, and by the end of the first chapter, you are hooked—then, there are stories that you put down and never think about again.

What is the difference? The answer is simple: a compelling storyline.

A compelling storyline is not magic; it is strategy. It is about knowing how to structure your plot and create moments that keep your audience on the edge of their seats. If your storyline lacks direction, tension, or an emotional connection, no amount of writing will save it.

So, how do you avoid the dreaded “duh” plot? How do you write a storyline that grips the soul and leaves your readers thinking about it long after they  close the book?

Let us dive into the five essential elements that will help you craft a storyline that pulls readers in and leaves them begging for more.

1. Start with a Strong Premise

Think about it: when you tell someone about your story, can you sum it up in a sentence or two? If you can’t, you might be in trouble. The premise is the foundation of your story, the idea that propels everything forward. If your premise is weak or unclear, it will be harder to create a compelling plot that sticks.

A strong premise should grab attention and give you direction. It defines your story and sets the tone for everything that follows.

So, what makes a strong premise? It is not just “What happens?” but also “Why should anyone care?” The premise should suggest both conflict and potential for growth. Take this example:

  • Weak Premise: A man moves to a new town.
  • Strong Premise: A man moves to a new town to escape a dangerous past, only to discover that the town harbours a secret that could destroy him.

See the difference? The second premise introduces conflict, stakes, and curiosity right from the start. It gives the reader a reason to care about what happens next.

2. Build a Powerful Protagonist

We have all read books where the protagonist is… just kind of there. They go through the motions, but you don’t really care about what happens to them. That is because they are not compelling.

A strong protagonist is at the heart of every great storyline. Your protagonist doesn’t have to be perfect (in fact, they shouldn’t be), but they should be someone readers can invest in, root for, or even empathise with.

Why does this matter? The protagonist is the character who drives the plot forward. Their goals, desires, and struggles create the tension and motivation for the entire story. 

Without a well-defined protagonist, your plot can feel directionless. Make sure your protagonist has a clear goal, an inner conflict, and a distinct personality.

Ask yourself:

  • What does your protagonist want?
  • What do they need (and why is this different from what they want)?
  • What are they afraid of, and what drives them to face that fear?
  • How will they change by the end of the story?

What is stopping your protagonist from achieving their goal? A compelling protagonist is not just someone who wants something; they also face obstacles that challenge their beliefs, their strength, or their worldview.

The key is growth. Your protagonist should evolve throughout the story. Whether they succeed or fail in their goal, the experience should change them in meaningful ways.

3. Create Failures That Matter

What happens if your protagonist fails? What are the consequences, and why should your readers care?

Without failures, there is no real tension. Think of your story like a game. If there is nothing to lose, why bother playing?

A compelling storyline requires high stakes. These stakes need to matter to your protagonist and to your readers. They should be something that feels like it could turn the protagonist’s world upside down, and ideally, they should get worse as the plot progresses.


If your protagonist does not succeed, what happens to them? What happens to the world they live in? How does the failure affect other characters and the story’s overall outcome?

A character could be fighting for something as basic as a promotion at work. It is important, sure, but it is not as high stakes as saving the world from destruction, right? Think big—very big.

But the key is also balance. Stakes that are too extreme might make the protagonist’s goals feel unrealistic or make it hard for readers to connect with them. On the other hand, low stakes could make the story feel flat.

4. Structure Your Plot

A compelling storyline is not just about the events that happen. It is about how those events unfold.

Plot structure is like the framework for your house. Without a solid structure, everything inside might collapse. This is where classic storytelling structures, like the three-act structure, come in handy.

  • Act 1 introduces the protagonist, their world, and the conflict.
  • Act 2 builds tension and complications, where things start to go wrong and the stakes rise.
  • Act 3 brings everything to a head, where the protagonist faces the biggest challenge yet, leading to a resolution.

Why does structure matter? Structure creates momentum. It gives your story shape and rhythm. It tells you when to introduce key plot points, when to raise the stakes, and when to resolve the conflict.

Do you know where your story’s turning point is? Every great story has a pivotal moment—a moment where the direction of the plot changes. Can you pinpoint yours?


If you are using the three-act structure, make sure Act 2 is not just a filler. It should be the act where your protagonist learns, grows, and ultimately makes a choice that affects the outcome of the story. If Act 2 is too slow or uneventful, you risk losing reader engagement.

5. Keep Your Ending Satisfying (But Not Predictable)

Endings are tricky. You want your readers to walk away feeling like they have experienced something rewarding, but you also want to leave them with a lasting impression.

How do you write an ending that feels earned? The key is ensuring your ending addresses the emotional core of the story. The way your story ends should be directly connected to the protagonist’s journey. It should feel like the natural conclusion to everything that came before it.

Don’t make it predictable. Predictability is one of the fastest ways to lose readers’ interest. You want the ending to make sense, but you also want it to be surprising—just not too much.

Does your ending tie up all the loose ends? Does it answer the core questions you raised throughout the story? Does it also leave room for interpretation or lingering emotions?

A great ending doesn’t just resolve the plot—it leaves the reader with something to think about. Maybe it is a moral lesson, a twist that challenges the reader’s expectations, or a moment that echoes throughout the rest of the story.

A compelling storyline is about creating something that resonates with your readers. It is not just about the plot itself but about the emotional investment you build with your audience. Keep your protagonist strong, your stakes high, and your plot well-structured, and you are on the right track.

If you want more tips on story structure, check out our post, 5 Secrets to Writing an Unforgettable Story. It is packed with additional advice on plot twists, pacing, and more. 

If you are ready to make your storyline compelling, take the elements we have discussed and make sure your story ticks all the right boxes. And don’t be afraid to revise. Sometimes a compelling storyline takes a few drafts to get just right.

You can also check out www.chowilson.com for other exciting posts on our website that might spark your interest when you visit.

Now, go ahead—grab that pen or keyboard and start writing! You’ve got this.

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